Press Release: Response to Label Grade given by Environmental Working Groupd
FOR IMMEDIATE RELEASE
Danielle Buchanan/Emily Schwarz
The Zimmerman Agency/850-668-2222
EVAMOR: ENVIRONMENTAL WORKING GROUP GRADES LABEL, NOT WATER QUALITY
EVAMOR RESPONDS TO THE EWG 2011 BOTTLED WATER SCORECARD “REPORT”
Covington, La. – January 6, 2011 – Evamor Products Inc., producers of Evamor Natural Artesian Water – rare alkaline source, takes exception to the “F” Grade given by the Environmental Working Group (EWG).
At first glance, it appears as though Evamor Natural Artesian Water is graded based on the quality of our artesian water. However, EWG is actually stating (and grading) that California mandates all bottled water labels clearly identify source and two ways to contact the company for a water quality report. Many bottled waters are not from a natural source, so this information is often unlisted on labels.
However, Evamor Products Inc., bottlers of Evamor Natural Artesian Water – rare alkaline source, is extremely proud of the water’s source which is located one-half mile underground, in a protected enclosed aquifer under tons of impenetrable rock, in Covington, La. Evamor’s natural source is rare because it is one of three known natural water sources that is naturally high in alkalinity; with our source currently being the only known alkaline artesian aquifer.
But there are a couple of problems with the EWG’s report that Evamor wishes to address. First, the EWG graded the label on a discontinued product, Evamor Artesian Water Beverage, and not the current, all natural product, Evamor Natural Artesian Water – rare alkaline source. The Evamor water beverage has added natural trace minerals and as a beverage should not have been included in this report. Second, the Evamor Artesian Water Beverage label does include two website addresses and one phone number. The Evamor Artesian Water Beverage did not include the location of the source, as California or the FDA did not mandate it at the time of printing. Since 2008, Evamor Products Inc. began working on building a state of the art facility to bottle directly on top of the water source in Covington, La. and made the decision that the company would bottle what naturally comes from the ground, thereby changing the product’s status from a water beverage to a bottled water. Upon evolving the product to what Evamor felt was a better and more natural product, the company made adjustments to the bottle’s label to include source, phone number and two web site addresses – which comply with California mandates. Third, Evamor feels that EWG did not do a reasonable job of addressing how brands were graded as the process was only mentioned in the report summary. The EWG report grades water brands based on labels and ease of finding reports of water quality. But the way the report is presented, a reasonable person could assume that the grade relates to the quality of the water. Combine this report with “Breaking News” announcements on popular outlets, like YAHOO!, and the coverage alludes to “grades for water” versus “grades for water’s label.” And this is where Evamor Products Inc. takes exception with the report.
In the interest of assisting consumers, here is a list of links related to the criteria used for grading:
Source: The source for Evamor Artesian Water Beverage and Evamor Natural Artesian Water – rare alkaline source – is a protected artesian aquifer that is naturally high in alkalinity, located one-half mile underground of impenetrable rock, in Covington, La. (http://www.evamor.com/about-the-product/the-source.php)
Purification: The water is purified by its “thousands of years” trip through rock and sediment to arrive in an artesian aquifer one-half mile under the ground. In Evamor’s closed bottling process, the water never touches air as it is filtered for sediment and ozonated for bacteria before it fills a bottle, created seconds before from a PET1 plastic preform. When a consumer opens a bottle of Evamor Natural Artesian Water – rare alkaline source – it is the first time in thousands of years, the water touches surface air. (http://www.evamor.com/about-the-product/the-source.php)
Testing: The company did not post a regular Water Quality Report online where it could easily be found. However, had EWG contacted Evamor Products Inc. via the phone number located on the label, the company would have gladly complied as it does on a regularly basis with the various State regulatory bodies. Evamor Products Inc. has now corrected this oversight and placed the Water Quality Report on the front page of the website. A consumer will see that Evamor’s concern for quality controls via testing is paramount. (http://www.evamor.com/pdf/eVamor_2010_Water_Quality_Report.pdf)
Advanced Treatment: Evamor can only assume that advanced treatment means a special process for purification or treating the water. This part is unclear. The company assures consumers that Evamor’s bottling process is state of the art, using world class bottling equipment from Europe. Evamor’s bottling facility is located directly on top of the source so the company does not have to truck the water anywhere to be bottled, risking contamination. (Note: Anytime water has to be “trucked” chlorine must be added to the water to stabilize it.)
To summarize, the EWG’s report is really about grading labels and whether certain brands make their source and process easily known as it relates to California law. At Evamor Products Inc., bottlers of Evamor Natural Artesian Water – rare alkaline source – the company is extremely proud of the water’s source and the great tasting artesian water, with naturally high alkaline properties, it produces.
Boasting an alkalinity level 100 times higher than other bottled waters, Evamor quenches more than just thirst; it also helps to neutralize excess acid in the body, caused by foods found in the typical American diet (processed foods). A couple of smooth and refreshing servings of Evamor a day are a great source of alkalinity. Increased dietary alkalinity is known to help reduce body fat and fatigue, protect bones and support the immune system, leading to better overall wellness.
Currently, Evamor is available at most natural foods retailers in Texas through Tree of Life Distributors, United Natural Foods Inc. (UNFI) and KEHE Distributors and can also be found at the following locations:
• Albertsons • Minyard Food Stores
• Brookshire • Randall’s
• Brookshire Bros • Rice Epicurean
• Central Market • Sun Harvest
• Fiesta Mart • Tom Thumb
• H-E-B • United Supermarkets
• Kroger • Whole Foods
Evamor Products, Inc. is a privately held company based in Covington, La. and is a subsidiary of Wm. B. Reily & Company, Incorporated. For more information, including pH facts and additional locations where Evamor is available, please visit us on the web at http://www.evamoralkalinewater.com/.
About Evamor pH levels: New Evamor is now a Natural Artesian Water that is bottled at the source in a brand new state of the art bottling plant. The natural artesian source of Evamor can fluctuate between 8.6 and 9.1 over time. Because Evamor follows all Federal, State and Local laws, the lowest pH measurement is stated on the label. Be assured that the New Evamor is the finest alkaline water available.